Foodservice Field Sales Trainer

Apply

Job ID: 149748BR

Type: Sales

Primary Location: Hickory, North Carolina

Date Posted: 07/21/2026

Job Details:

Company Description:

Performance Foodservice, PFG's broadline distributor, maintains a unique relationship with a variety of local customers, including independent restaurants and hotels, healthcare facilities, schools, and quick-service eateries. A team of sales reps, chefs, consultants, and other experts builds close relationships with customers - providing advice on improving operations, menu development, product selection, and operational strategies. The Performance team delivers delicious food but also goes above and beyond to help independent restaurant owners achieve their dreams.

Job Description:

Train, develop and manage sales associates. Using company and locally developed training programs, work with new hires in classroom and field settings to prepare them for a sales career. Responsible for tracking individual performance. Implement new sales management training programs. Functions as a team member within the department and organization, as required, and performs any duty assigned to best serve the company. Implement standardization and best practices, while maintaining training documentation and resources for the organization.

Partner with the business to address the current and future sales force needs of the organization. Review existing training programs and suggest enhancements/modifications in order to improve engagement, learning, retention and/or to meet the changing needs of the organization

Coordinate training with various departments to ensure sales trainees are fully prepared. Reinforce classroom learning through real-time coaching and practical application in the field. Track training progress and conduct structured follow ups to ensure milestones are achieved.

Present and train sales associates; conduct or facilitate required and recommended training sessions. Conduct in-market work-with appointments, ride-alongs, and coaching sessions with newly hired associates and developing Area Managers.

Supplement Training Manual with local programs specific to the products and reports used in that market. Maintain knowledge of new methods and techniques for training, and training requirements applicable to the organization and/or industry. Model effective selling behaviors and coaching techniques consistent with business goals.

Plan, schedule and facilitate training programs. Review existing training programs and suggest enhancements/modifications in order to improve engagement, learning, retention and/or to meet the changing needs of the organization. Identify skill gaps and recommend targeting coaching and developmental opportunities.

Collaborate with vendors and third-party training providers to arrange employee participation in outside training programs; where applicable

Conduct train-the-trainer workshops where applicable. Assist in facilitating sales meetings, workshops and other training events.

This role requires travel throughout the area served by the Hickory, NC operating company.

Performs other related duties as assigned.

Benefits:

Click Here for Benefits Information

Qualifications:

High School Diploma/GED or Equivalent Experience

in Communications/Business or Sales/Marketing

4+ Years Training experience, at least 1 year of people management experience is beneficial. Must be comfortable in dynamic environment which may include ambiguity and frequent changes. Project management. Ability to communicate effectively with all levels of an organization. Ability to moderate large groups and lead initiatives with minimal guidance. Developing and facilitating sales training programs; street sales and sales management experience in foodservice distribution, or restaurant industry experience.

Preferred qualifications:

Bachelors

Business Management, Sales/Marketing, Communications or related area.

5 - 7 Years Required experience, plus additional leadership experience

EEO Statement:

Performance Food Group and/or its subsidiaries (individually or collectively, the "Company") provides equal employment opportunity (EEO) to all applicants and employees, regardless of race, color, national origin, sex, marital status, pregnancy, sexual orientation, gender identity, religion, age, disability, genetic information, veteran status, and any other characteristic protected by applicable local, state and federal laws and regulations. Please click on the following links to review: (1) our EEO Policy; (2) the "EEO is the Law" poster and supplement; and (3) the Pay Transparency Policy Statement.